Abstract:

More information today is becoming more accessible to more people at an ever-growing rate. How does epistemic curiosity operate in this expanding informational landscape? We test a novel theory which postulates that experienced curiosity is a function of two psychological factors: Interest, which is cognitive, “cool” and relatively stable in time, and Urge that is “hot” and quick to rise and decay. These factors determine one's experienced curiosity at any given point in time. Interestingly, these temporal dynamics may lead to time-dependent changes in epistemic choices. In a series of forced-choice experiments (n = 702), participants chose between receiving answers to either high-Urge or high-Interest questions. Consistent with predictions derived from our theory, we found a present-bias in preference for Urge. Our theory explains why, in stark contrast to individual interest and with the potential to derail public discourse, a competition for our attention inherently incentivizes the use of inciting and sensational information. We present and test a theory-based behavioral nudge that partially ameliorates these effects.

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