Abstract:

People's actions often deviate from rationality, i.e., self-interested behavior. We propose a paradigm called rule-rationality, according to which people do not maximize utility in each of their acts, but rather follow rules or modes of behavior that usually-but not always-maximize utility. Specifically, rather than choosing an act that maximizes utility among all possible acts in a given situation, people adopt rules that maximize average utility among all applicable rules, when the same rule is applied to many apparently similar situations. The distinction is analogous to that between Bentham's "act-utilitarianism" and the "rule-utilitarianism" of Mill, Harsanyi, and others. The genesis of such behavior is examined, and examples are given. The paradigm may provide a synthesis between rationalistic neo-classical economic theory and behavioral economics.

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