Abstract:

This paper explores the role of self-image concerns and a sense of entitlement in decisions involving resource allocation, when individuals can choose to seek or avoid information about the needs of others. We review research showing that people often engage in willful ignorance to protect their moral self-image while pursuing their self-interest. We propose, however, that to fully understand self-image protection as a driver of deliberate ignorance, it is essential to examine the underlying attitudes that support and sustain this motivation. As an example, we highlight the moderating role of entitlement, showing that individuals with a high sense of entitlement are less likely to avoid information and more likely to help. These findings underscore the interplay between moral self-concept and worldview in shaping social behavior.

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