@booklet {motyamar-bnalmp2011,
	title = {Brand Names Act Like Marketing Placebos},
	howpublished = {Discussion Papers},
	year = {2011},
	month = {2},
	abstract = {This research illustrates the power of reputation, such as that embodied in brand names, demonstrating that names can enhance objective product efficacy. Study participants facing a glaring light were asked to read printed words as accurately and as quickly as they could, receiving compensation proportional to their performance. Those wearing sunglasses tagged Ray-Ban made fewer errors, yet read more quickly, than those wearing the identical pair of sunglasses when tagged Mango (a less prestigious brand). Similarly, ear-muffs blocked noise more effectively, and chamomile tea improved mental focus more, when otherwise identical target products carried more reputable names.},
	url = {/files/dp566.pdf},
	author = {Moty Amar, Dan Ariely, Maya Bar-Hillel, Ziv Carmon, and Chezy Ofir}
}
