THE BRAIN REWARD SYSTEM AND THE EMERGING FIELD OF

Abstract: Psychology and economics have successfully demonstrated that human behavior is not endlessly variable, but can be captured and quantified by testable laws. Modern neuroscience techniques can identify and link individual differences in decision-making behavior to differences in brain anatomy, brain responses, genetics, and so on. In particular, modern neuroimaging techniques provide the means by which human brain responses can be monitored while subjects are engaged in behavioral tasks. Neuroeconomics is an interdisciplinary research approach combining techniques from experimental economics, cognitive neuroscience and brain imaging. In my talk I'll present results from several neuroneconomics experiments and will discuss the importance of the brain reward system to the decision maker, and what neuroeconomics have taught us so far on Kahneman and Tversky prospect theory.

Location: 
Elath Hall, 2nd floor, Feldman Building, Edmond J. Safra Campus
Dates: 
Friday, March 2, 2007 - 10:00 to 12:00
Old Lecturers: 
ITZHAK AHARON
Old Lecturers University: 
HARVARD UNIVERSITY & BEN-GURION UNIVERSITY